Which Part of Your Landing Page Actually Gets Read?
Page views tell you someone arrived. They do not tell you whether anyone saw the pricing, read the testimonials or scrolled past the form. Section-level attention does.
The landing page gets steady traffic and few enquiries. The team debates what to change. One person wants a shorter hero. Another wants the prices higher up. A third thinks the form is the problem. Everyone has an opinion, and the analytics dashboard offers a page-view count and a bounce rate — neither of which settles anything.
The question is not how many people came. It is what they looked at once they were there.
From pages to sections
Swelis One's Site traffic snippet already tracks page views, visitors, referrers, countries and devices — without cookies. The Deep Pulse plugin takes the same snippet from page views to attention, with no second script. Every page is split into its sections automatically, and Grow → Deep Pulse shows how long each section is on screen, how many visitors reach it, how often they scroll back to it, where they click and where they leave.
A scroll drop-off curve shows where the page loses people. Rankings show the favourite sections and pages. A page map draws the page as its sections, darker where attention is higher.
Three questions it answers
- Does anyone reach the form? If attention drops off two sections earlier, the form is not the problem (though what it collects might be) — the page above it is.
- Which price gets looked at? Deep Pulse recognises amounts with a currency and shows which price ranges are viewed and clicked.
- Did the change help? When a section's content or a price changes, Deep Pulse notices and compares the week before with the week after.
Nobody reads a landing page. They scan it, stop at two or three sections, and decide. Find out which ones.
Heatmaps that sit on the page
Heatmaps show clicks on a grid over each section, on a screenshot of your actual page, and you can zoom in and drag them around. Clicks on things that are not links are often the most useful signal: people trying to open an image, tap a price, or expand something that does not expand.
A Sentinel summary describes what the average visitor looks at and what might be worth trying. Treat it as a starting point for the discussion, not the end of it.
Privacy by default
Deep Pulse is anonymous by default: nothing is stored on the visitor's device. Mouse-movement heatmaps and per-visitor journeys only switch on after the visitor gives consent through your banner. That keeps section attention usable on sites where consent rates are low — which, in Austria and Germany, is most of them.
A simple review
- Pick one page that matters — the one with the form.
- Find the drop-off. Where does the curve fall fastest?
- Change one section above that point, and note it.
- Compare the week after with the week before, then decide.
Opinions about a landing page are free. Knowing which section people actually read is better. The Site pulse widget puts the live visitor count on your dashboard.
Try it on your own site: Site traffic & Deep Pulse on our features page replays the view for any domain you type in.