Your Login Page Is Your First Impression

The first thing a client sees of your tools is a login page. On your own domain, with your logo and colour, it reads as software you run. Here is what white-label covers in Swelis One — and what to set up first.

A new client gets an invitation to their portal. They click the link, and the first screen they see decides how the next year will feel. If it carries another company's logo and address, they are using a tool you rent. If it carries yours, they are using something you run.

White-label is not vanity. It is the difference between "our agency uses a CRM" and "our agency has a client portal".

Start at the address bar

Connect your own domain and visitors land on a branded login page — your logo, your colours, your workspace name — with no links to anyone else's marketing site. The setup is deliberate: you add a TXT record to your DNS to prove you own the domain, then click Verify. The certificate is provisioned for you, and nothing changes until someone has made that decision.

The emails come from you

Every notification a team member or portal client receives — sign-in alerts, password resets, new leads, verification codes — carries your workspace's name instead of the platform's, with your logo at the top and links pointing at your own domain when one is connected. With your own sending identity, the sender line and reply-to address are yours too.

System emails come in English or German, and confirmation emails can address people formally with Sie — a small thing that matters a lot in Austria and Germany.

Clients never compare feature lists. They notice whose name is on the screen.

What to set up first

  1. Logo and accent. Upload the mark and pick the colour; check the email preview to see how it lands in an inbox.
  2. Domain. Add the TXT record, click Verify, and send yourself a password reset to see the whole path.
  3. Sender identity. Sender name and reply-to that go to a real, watched address.
  4. The portal itself. Decide which teammates clients see, then open the portal as a client would.

The branded wrapper only works if what is inside is worth logging into. That is where "Waiting on you" and the delivery steps come in: the client logs in under your name and finds exactly what you need from them.

Watch the rebrand happen live: White-label on our features page turns your name, colour and domain into the app, the login page and the emails.